Profitability and Consumers’ Perception on Eateries Offering Unlimited Rice in La Trinidad, Benguet

Abstract

The study was conducted for the following objectives: to determine the reason why eateries offer unlimited rice business, to determine the profitability of eateries offering unlimited rice, to determine the preference of consumers in choosing eateries, to determine other factors that affect consumer’s choice, and to determine the socio-demographic profile of the respondents . All of the eateries offer unlimited rice for them to attract customers so that they could realize profit. As learned from the eateries, they are really profitability even if they have a higher cost on rice. A loyal customer is the main reason behind it because customers demand for a higher satisfaction which this unlimited rice eateries provides to their customers and that is unlimited rice. Majority of the consumer-respondents were male and students and as learned from them, their reason really for patronizing unlimited rice eatery was offering of more rice which is now the trend of eateries to attract more customers.