Tourist Satisfaction towards La Trinidad Strawberry Farm in Benguet.

Abstract

This study aimed to determine the reasons of tourists in visiting La Trinidad’s strawberry farm, the satisfaction level of tourists on the five as of tourism which are; attraction, accessibility, accommodation, activities and amenities and to determine the problems encountered by tourist in visiting the place. Results showed that the main reason of tourist in visiting the area is to experience the strawberry picking activity. Tourists are generally very satisfied on the man-made attraction and the climate condition of the place. Tourists are also generally very satisfied on the accessibility of the place and are satisfied on the accommodation. The tourists are generally very satisfied on the attraction, accessibility, and activity of the place. Tourists are satisfied on the accommodation of the place. Tourists are very satisfied on the ‘pasalubong’ centers while in restaurants and convenience stores, respondents are satisfied. Tourists are not satisfied on the availability of some tourist amenities visitors’ information desk and comfort rooms. The most common problem of tourists in visiting the place is the unsanitary condition of the area, lack of comfort rooms And its cleanliness is not maintained. The place also lack of tourist guides.