Marketing Practices of Ornamental Potted Plant Growers in Baguio City

Abstract

The study was conducted in Baguio City. Forty five ornamental potted plant growers were given survey questionnaires, for them to identify the marketing practices they employed and to identify the problems they encountered in marketing their plants. Findings shows that respondents sell to local buyers, tourist and some sell to foreigners. Respondents do not deliver their products to other places but there were still some who delivers. Respondents usually dispose their plants to their stalls and from their farms, they usually employ direct selling and negotiation and their medium of communication is face to face and cellphones. Respondents require their costumer to pay cash upon delivery and upon pick-up and they promote their product by words of mouth and in participating in local trade fairs and festivals. The primary problems encountered by the respondents were the following: delayed payment, low price by the buyers and competitors. Other problems were limited market outlet, lack of promotional activity, low demand and distance of market from production area.