Facebook Video-sharing as a Platform for Christian Evangelism among Bachelor of Arts in Theology Students of King’s College of the Philippines (KCP) (2015)

Abstract

This study was conducted to determine perceptions regarding Facebook video-sharing as platform for Christian evangelism among Bachelor of Arts in Theology students of King’s College of the Philippines (KCP). The specific objectives were: to characterize the respondents, describe and characterize the videos shared, determine their perceptions on gospel video-sharing in Facebook, determine the advantages of Facebook video-sharing over face-to-face evangelism and vice versa; and, their motivating factors for sharing videos with gospel content. A survey questionnaire (SQ) was used in gathering the needed information from the 40 respondents. In addition, participant observation (PO) online followed to gather information from the Facebook timeline of the 23 respondents who accepted the researcher’s “Friend request”. Majority of the respondents did not share videos with gospel content but posted Christian-themed issues. In addition, there were only nine videos with gospel content shared on Facebook. Based on the findings, salvation-themed videos is common because it may affect the viewer through encouraging and strengthening ones faith. Facebook video-sharing is efficient because it addresses the physical limits of face-to-face evangelism such as distance and language. But, the effects of using videos in communicating the gospel vary on the spiritual perspective of a person. Facebook video-sharing is perceived to be efficient however face-to-face evangelism is favored by the respondents. Teaching and encouraging fellow Facebook users are seen by the respondents to be the primary motivation for people to share videos with gospel content.