http://repository.bsu.edu.ph/handle/123456789/570 2026-08-16T21:49:03Z 2026-08-16T21:49:03Z Dugan, Gelina http://repository.bsu.edu.ph/handle/123456789/604 2016-12-06T07:22:32Z 2016-06-01T00:00:00Z

Market Acceptability of Selected Indigenous Vegetables at Baguio City Dugan, Gelina This study was conducted in December 2015 in Baguio City Public Market to identify the current consumers of indigenous vegetables; the factors that are considered in the acceptability of indigenous vegetables to consumers and the level of acceptability of indigenous vegetables to consumers in terms of appearance, taste, texture, color, size, aroma, and price. The two hundred (200) respondents were consumers of indigenous vegetables in Baguio City Public Market. They were chosen purposively. Questionnaire was used to gather needed information and photo documentation. Based on the results of the evaluation regarding the market acceptability of selected indigenous vegetables: more than half of the respondents were females as revealed by the frequency between female and male respondents. Many of the female respondents were high school graduate while few only for male respondents. Respondents who consume indigenous vegetables preferred more masaplora and amti than that of kalunay and pako. The factors considered in the acceptability of indigenous vegetables were the following (from top to bottom): desirable, good for the health, high in nutritional value, safe food, lifestyle change due to health reason, quality food, delicious, affordable price, desirable taste, not expensive, accessible in the market, preferred by family and friends, satisfying, and lastly not prohibited to culture to culture or tradition. The level of acceptability in terms of appearance of indigenous vegetables as perceived by the consumers, kalunay was highly accepted while amti, pako, and masaplora were all acceptable. As to taste, texture, aroma, and price, they were all acceptable. As to color, pako was highly acceptable while the rest were acceptable. As to size, kalunay was moderately acceptable while the others were acceptable.

2016-06-01T00:00:00Z Caiso, Joecita http://repository.bsu.edu.ph/handle/123456789/601 2016-12-06T07:17:53Z 2016-06-01T00:00:00Z

Market Acceptability of Indigenous Fruits in Baguio City Caiso, Joecita The study was conducted in Public Market of Baguio City to determine the potential consumers of indigenous fruits, to identify the factors affecting the acceptability of indigenous fruits to consumer and to determine the acceptability of indigenous fruits to consumers in terms of appearance, taste, texture, aroma, color, size and price. A total of 50 respondents evaluated the fruits. Result of the evaluation showed that indigenous fruits were accepted and liked by the respondents. Majority of the respondents were aware of the nutritional value of the food they consume and among the consideration in the choice of food. Indigenous fruits could be accepted because it has nutritious and affordable. The potential consumers of indigenous fruits are mostly female, with an age ranging from 17-45 years old. Majority of the respondents were already married and most of them are saleslady, housekeepers, laborer and others. Majority of the respondents are high school graduate and mostly from Benguet, Province. Most of them were Roman Catholic and majority of them have Php 3,000.00 and Php 5,000.00 household average monthly incomes. The factors affecting the respondents in consuming indigenous fruits are health benefits of fruits, taste and physical appearance, and safeness of the fruits. Affordability, availability, curiosity of the consumers, and preferred by their family members was rated as moderately affects consumption. The fact that the product was not prohibited by their culture was rated as slightly affect consumption. The level of acceptability evaluation of the indigenous fruits, all respondents stated that they tried and tested before the indigenous fruits and they are also willing to buy and avail the different kinds of indigenous fruits in the market. With regards to the acceptability evaluation, majority of the respondents acceptable the indigenous fruits according to its appearance, taste, color, size and price.

2016-06-01T00:00:00Z Banaag, Maria Ruth Anne http://repository.bsu.edu.ph/handle/123456789/599 2016-12-06T07:15:49Z 2016-06-01T00:00:00Z

Market Acceptability of Mango Butter in Baguio City Banaag, Maria Ruth Anne The research was conducted in Baguio City in order to answer the following objectives: to determine the potential consumers of mango butter; the factors considered by the consumers in consuming mango butter; the factors affecting the consumers in buying mango butter; and their level of acceptability in terms of taste, texture, aroma, color, packaging and general acceptability. There were 50 individuals who were selected randomly who served as the respondents of the study. The findings reveal that almost all the respondents are potential consumer of mango butter because all of them rated the product as acceptable regardless of their differences in terms of their demographic profile. This is also true as they expressed their willingness to buy the product. The respondents consider the following factors in consuming mango butter: health benefit derived from the product; availability of the product in the market; and the taste and physical appearance of the product. The most important factor affecting mango butter consumption is the health benefit derived from consuming the product. This is followed by the other factors affecting mango butter consumption, in descending order: the desirable taste of the product; safeness of the product; quality of the product; affordability; accessibility in the market; a food which is not prohibited by their culture and tradition; and the preference of their family members and friends affects what they consume. The following attributes were rated as highly acceptable: color and taste. According to some respondents, they prefer the natural color of a mango fruit which was exactly the color of the butter. Overall, mango butter consumption was rated as highly acceptable. On the other hand, in terms of aroma the respondents rated the product as acceptable. Finally, as to the texture of the product and its packaging, respondents rated it as moderate because according to them, the product is not so innovative.

2016-06-01T00:00:00Z